Educational Technology
Intellectus Statistics’ competitive advantages stem from its focus on providing intuitive UI, flexible pricing models, superior customer service, and thought leadership. These advantages help to differentiate the company from its competitors, including SPSS.
Complexity: SPSS is complex and difficult to learn, especially for students new to statistical analysis. SPSS has a steep learning curve that requires significant time and effort to master. For example, you must learn the tool, what and where the assumptions are located, which charts are associated with analysis, how to format in APA, how to create a create a code book for variables, etc. Intellectus Statistics, on the other hand, provides an intuitive UI simplifying the data analysis process, automates the assumptions and interprets the output in plain English prose.
High Cost: SPSS can be expensive, especially for students who may not have access to institutional licenses or discounts. Intellectus Statistics offers flexible pricing models, including subscription-based options and tiered pricing, which are more affordable and provide greater value for students, faculty, departments, and institutions.
Limited Support: SPSS offers limited customer support, which can be a disadvantage for students and faculty who require additional assistance or guidance in using the software. Intellectus Statistics, however, prioritizes superior customer service and support, and provides personalized consulting and low-cost group consulting services to ensure customer satisfaction and retention.
Thought Leadership: Intellectus Statistics is committed to thought leadership and staying at the forefront of statistical analysis research and trends. This allows the company to provide innovative solutions and insights to customers, and helps establish Intellectus as a leader in the field. For example, to increase transparency and collaboration in research, the Open Science Framework (OSF) has an open-source platform to share data and syntax; Intellectus plans to make available the R-code to make the output reproducible. A second example is new mediation and moderation designs inspired by Preacher and Hayes. Instead of having users find and upload the syntax, then interpret the output, Intellectus does all the heavy lifting with interpreted output and tables for eight common models.